Strata Executive Travel (“we”, “us”, “our”) is committed to protecting your personal information. This policy explains what data we collect, how we use it, and your rights under UK data protection law. Our registered address is Unit 9 & 10 Stuart Close, Cardiff, CF11 8QF.

1. Who We Are

We are a private hire executive chauffeur company licensed by Rhondda Cynon Taf County Borough Council. For data protection purposes, we are the data controller of any personal information you provide to us.

If you have any questions about this policy or your data, please contact us:

Email: contact@alffeur.co.uk Phone: 07875 372800 Address: Unit 9 & 10 Stuart Close, Cardiff, CF11 8QF

2. What Data We Collect

We may collect the following personal information when you make a booking, use our website, or contact us:

• Your name and title
• Email address and phone number
• Pickup and drop-off addresses
• Flight or train details (for airport/station transfers)
• Payment information (processed securely via our payment provider — we do not store card details)
• Any special requirements or preferences you share with us
• IP address and browser information via cookies (see our Cookie Policy)

3. How We Use Your Data

We use your personal data to:

• Process and manage your booking
• Communicate with you about your journey
• Send booking confirmations, receipts, and updates
• Handle complaints or disputes
• Comply with our legal and licensing obligations

We do not use your data for unsolicited marketing without your explicit consent.

4. Legal Basis for Processing

We process your data on the following legal grounds under UK GDPR:

• Contract performance – to fulfil your booking
• Legal obligation – to comply with licensing and regulatory requirements
• Legitimate interests – to operate our business safely and effectively
• Consent – where you have opted in to marketing communications

5. Data Sharing

We do not sell your personal data. We may share it with:

• Drivers and dispatch staff involved in your journey
• Payment processors (for secure transaction handling)
• Our website and booking platform providers
• Regulatory authorities if legally required

All third parties are required to handle your data securely and in compliance with UK GDPR.

6. Data Retention

We retain personal data for as long as necessary to fulfil your booking and meet our legal obligations. Booking records are typically retained for up to 6 years in line with HMRC requirements.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Object to or restrict certain processing
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the Information Commissioner’s Office (ICO): ico.org.uk or call 0303 123 1113

To exercise any of these rights, please contact us using the details above.

8. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website uses SSL encryption for secure data transmission.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and recommend you review their policies independently.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.